Here we can see Lionel Messi who is a great footballer , drinking a can of Pepsi ...

And here Mcdonalds in the signboard so when Tv viewers will see the match they will see Mcdonalds and they would like to eat it .
The Globalisation of Football is largely an economic issue as we can see it in many differents kind of field like : food , clothes , technology etc .. Many people in the world see football so many compagnies take the opportunity to display their brands . It's a mode effect because the biggest compagnies use the biggest star to their ads so when peoples like a star they will automaticly make as the same as they the star made in a Tv advertising ... It's a good process to earn money
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